Check out SGV for great interviews with Nick Diamond, Bobby Hundreds and a whole lot of other heavy influencers in the street wear game. More specifically in Bobby's interview - the process of starting a brand and what it takes to be successful. Everyone and their mom want's to start a "brand" now a days, and there is nothing wrong with that. Just do it right, and thorough to make sure it can succeed. Its about poeple not products, keep that in mind. Some of those interviews might help. Enjoy.