Sunday, August 20, 2006


If you hadn't seen this already on the super blogs Hypbeast, or SlamXHype. Nike teamed up with the Hbo show Entourage, and Undefeated for a cameo of "limited edition sneakers", and "sneakerheads" waiting in line for some exclusive Nike Air Force 1 _________ (insert random Japanese graffiti artist). RIP "sneaker culture". Don't get me wrong Entourage is one of the better television shows on Cable right now. Playing towards their market of "cool kids", with classic sound tracks that have featured music from Lupe Fiasco to Camp Lo. To the lifestyle the characters live through the "trials and tribulations" of being a high profiled actor in the city of Lost Angels. Undefeated being such a well revered store was a perfect fit. Sub-culture's have no choice but to grow and it seems ours has reached its tipping point. As the cool kids have reached the coolest kids on TV. Don't take my word for it, go bum it from your friends On Demand this week to see how solowly but surely "streetwear culture" is reaching the masses.

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